The Good Batch

Stroopwafel? For Anna Gordon of The Good Batch, stroopwafels are the beginning of her journey as Brooklyn's Modern Day Betty Crocker.

The Good Batch started with a simple mission: bake pure, not overly sweet, delicious confections. And she's done just that. The Good Batch has been satisfying sweet tooths in and around Brooklyn since its first batch of goodness in early 2009. 

A pastry chef by trade, Anna began baking stroopwafels for her Dutch husband. She started selling her Stroopwafels at the Brooklyn Flea in 2010, and has since created a full line of baked goods from Ice Cream Sandwiches to Brown Butter Salties. With such high demand for her cookies, Anna turned her dream into a reality in 2013 when she opened up a modern American bakery, The Good Batch. 

With a new bakery business to run and a baby on the way, Anna has her hands full. Learn more about Anna's life as a baker, entrepreneur and Mom (to-be).