branding, General Assembly -

Artisan Branding Class at General Assembly

With Love, From Brooklyn's Dara Furlow at General Assembly's Artisan Showcase

If you aren't already aware of it, General Assembly, is an amazing tech mecca in the Flatiron District, which serves as a co-working space, business incubator, and education center for NYC's aspiring start-up community. 

Last week they hosted a special week of programming called Handmade: Artisan Week, featuring a number of classes and events "celebrating the marriage of technology and craftsmanship in New York City."We were honored to be invited to teach a class on Branding and Design for Artisans, along with the fabulous Tricia Okin, of Papercut Design. Check out the spiffy presentation we put together.General Assembly: How to Create an Enduring Brand Identity That Grows with Your Company
We also participated in a showcase featuring innovative businesses  that have applied technology to further the growth of artisanship and craftsmanship. We were in great company with our new besties: 
Craft Coffee which hand-selects premium coffees from small artisan roasters and delivers them to subscribers in a monthly tasting box along with detailed notes from their esteemed tasting panel.
Samplrs whose mission is to highlight the finest up-and-coming food artisans and make it easier than ever to get their products into your hands via a monthly subscription service.
Umba Box a DC-based company which delivers a selection of handmade goods from around the globe, including jewelry, artwork, and fashion accessories, right to your doorstep each month.

Brooklyn, We Gram Hard